The fit, the flex, the room, the Zoom, It’s a remastered sole, it’s a shoe that’s re-tuned. 10 Years of Daily Use was the umbrella campaign created to influence a year of Janoski focused projects. The studio created two skate videos Gizmo and Trust Fall, as well as a  documentary about the shoe’s creation. We created a full O2O experience to span the year.

2019 : Creative Direction

Photography: Ben Colen

Animation :David Emmite 

Collaborators: Jake Gascoyne

Trust Fall and Gizmo were the result of a year long filming project with multiple trips around the globe. The visual identity sat under the Janoski 10 Year umbrella with unique attributes to story tell around each narrative. Gizmo is the first woman’s team video from Nike SB.