ACG Summering
It’s Peak Season, Baby. The sun is out. The days are long, and Mother Nature is calling you. It’s summertime. The season we write songs about. The moment when the magic happens. Cancel your plans and go to the coast for golden hour. Dip your toes in the soft sand. Put your face in a fern and breathe. Look up at the sky and watch clouds drift on and on. Be small and big at the same time. There’s a word for all of this, and we call it Summering.
2021 :Creative Lead / Art Direction
Photography: Jerry Buttles
Stylist: Michelle Torres
A/V: Anton Du Preez
Collaborators: Patty Wong, Dante Carlos, Jeremy Catalino, Ed Kersh, Lisa Zandi
Three goals: 1. accurately represent the location that inspired the collection. 2. Share a female led POV for the cast. 3. Have fun and keep the ACG spirit alive.
Working collaboratively across Nike Mens and Nike Woman’s Studios, we highlighted a street cast group led by local photographer and surfer, Nani Welch Keliʻihoʻomalu. Nani and her team of “summercationers” explored the Big Island on IRL adventures.
The result was honest emotion coming through in the work. The ACG Summering campaign created the all time best engagement on @nikesportswear channels.
