When the Nike SB team shows up to skate, you let them in. A new take on skating pools. To launch the SB x NBA collection, we paired up with NBA star Kyrie Irving to create a session in his “backyard pool”. Our goal was to interject equal parts cringe, star power, and old school Nike advertising humor. Over 1M unique views on Instagram. 

2019: Creative Direction

Director: Aaron Meza

Video & Edit: Colin Kennedy & Kurt Hiashi

Stills: Ben Colen

Agency: Special Operations