A New Feeling For Your Feet

Bringing a new experience to feet everywhere. Creating a non-traditional behind the design film: Building equal parts art and science to share a design process focused on feel. This work was created to support the 2024 announcement of mens footwear and launched the all new cityverse and beyondfeel shoes for men and woman.

2023: Creative Lead

Agency: Adopt

Director: Zachary Heinzerling

Photography: Thompson Chan

Event : SGK

Collaborators: Everett Vangsnes, Arrabelle Stavroff, Jason Effmann, Mark Reynolds, Marissa Fernando, Sarah Johnson, Courtney Cho, Heji Rashdi, Justin Ligot, KJ Ho, Margot Fleming, Katie Katz and many more…