Don’t Make Plans : The Nike SB Ishod

Ishod’s first signature shoe has been a labor of love from all involved in the process. From inspiration and planning to design, Ishod came thorough to collaborate with the SB design team. When it came to marketing, his request was simple, he wanted a spot paying homage to the skateboarders with signature Nike shoes before him while tapping into the spontaneity of his daily life.

The Nike SB Ishod work falls under a new for ‘22 direction for SB, “Come As You Are”, celebrating the real, raw, and unexpected life of skateboarders globally.

2022 : Creative Direction

Photography: Ben Colen Agency: Hyphenated Director: HB Films - Bennet Johnson

Collaborators: Patty Wong, Eduardo Viola, Miles Johnson, John Akira Harrold, Stephen Lucas