Find FURTHER

Further isn’t just measured in miles. Further is the progress that running unlocks. It’s Nikki Hiltz furthering trans representation and inclusion through running. It’s Mau Diaz furthering community through experiences. It’s Matt James furthering sportsmanship through playfulness.  

Find FURTHER is lululemon’s launch of head-to-toe running apparel and footwear. This project introduced new mens running footwear while discovering what pushes key global ambassadors to find their further.

2024: Creative Lead / Art Direction

Agency: Adopt

Photography: Emily Maye

DP: Erynn Patrick Lamont

2nd Photo:Noah Kablin

BTS : Nicholas Dorsey

Collaborators: Everett Vangsnes, Arrabelle Stavroff, Jason Effmann,

Mark Reynolds, Marissa Fernando, Courtney Cho,

Heji Rashdi, Justin Ligot, KJ Ho, Margot Fleming and many more…