LeBron 18 - Elevate Your Greatness

 

LeBron has a relentless pursuit of Better, Both On Court and Off. Elevate Your greatness: engineered for LeBron James, but made for any player looking to elevate their game.  

2020: Art Direction

Retail: Nike EXD & Hovercraft

AV/Design:Golden & ILOVEDUST

On Body Photography: Anthony Blasko

Product Photography: Swanson

Collaborators: Jason Sfetko, Kevin Coatman, Eric Montgomery, Matt Anderson

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