NIKE SB x PARRA

A simple idea around a sculptural swoosh expanded it into a campaign for social, digital, print, and retail. The Parra Swoosh weighed close to 250 pounds and was finished in automotive paint in Parra’s signature colors.

2019: Creative Lead / Art Direction

Photography: Matt Price

Video: David Serrano & Marty Riegel

Design: Nike SB Studio & Parra

Swoosh Build: Sven Barth

Animation: TOYKYO