Freak For All - Giannis Antetokounmpo

The Nike Zoom Freak 2 was built for Giannis but designed to be postionless and inclusive—it's a Freak For All. We wanted our consumer to feel both connected to the product and the player, so we positioned the concept of Freak For All to be a public facing concept. However, the current climate has put "Freak For All" in a new light. We're shifting to product focused messaging but not losing the "For All" theme at the heart of the campaign.

2020: Art Direction

AV/Design: Burn & Broad

Illustration: Drake Cereal

Collaborators: Jason Sfetko, Kevin Coatman, Eric Montgomery, Matt Anderson