Cosmic Unity - A'ja Wilson

Let Trash , Do The Talk. Trash talking is essential to basketball culture, from pick-up runs at the parks to the NBA Finals. Trash talking can be used to motivate, intimidate or irritate. As we lead the sustainability conversation at Nike, we're going to use the art, feel, and tone of trash talk to introduce Cosmic Unity and Nike Basketball's role in the Move To Zero strategy. But instead of using trash-talking as a tactic to gain an edge, we're going to use it to educate, inspire, and have some fun.

2020: Creative Lead / Art Direction

Agency: Golden

Photography: Dean Podmore & Ryan Unruh

AV: Blue Ox

Collaborators: Jason Sfetko, Kevin Coatman, Eric Montgomery, Matt Anderson