It’s going to get better. Sky Brown and the next generation of skateboarders are bringing unbridled optimism to everything they do. Through sessions with Sky we knew that she was more than ready to take on the world with her style and smile. This was the first Sky campaign led by the SB team exclusively. Mixing equal parts amazing skateboarding, 12 year old fun, and poppy visuals. Sky’s campaign came to life in social, digital, and print.
2020 : Creative Direction
Photography: Atiba Jefferson
A/V: Charlie McHarg
Graphics: Flossy5eva
Collaborators: Kristel Brinshot , Ed Kersh
Creating a diverse group of contributors and allowing Sky’s style to come through consistently across all Nike’s channels was key to the success of this project. This style of project development has become the new standard for Nike SB projects.